Tag Archives: psychology

Color Perception and Outfits

Color perception plays the important role in psychological processes of a human being. We can see a large palette of colors and each of them may influence our mod and even mental state. People have different periods in their lives when they either don’t need any bright colors or are eager to wear all the shades of the rainbow combined in one and the same outfit. From time to time you might also have noticed that you want to get wrapped in gray woolen coat or put the sky blue ballerina shoes on. These wishes may speak about various inner factors and desires of a person. Subconsciously we perceive the colors along with associating them with certain general concepts in our mind. That doesn’t man a certain color is always a sign of a certain concept and the people dressed up in gray express fear and uncertainty. On should always keep in mind that there is an enormous number of shads and gray color may look different depending upon the material texture, light and shade play, whole outfit and image of the person wearing it.

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Posted by on December 12, 2012 in Modern Society


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Aroma Marketing

Today the friendly and relaxing atmosphere is essential in the points of sale. The change of the psychological climate has a great impact on the customer’s tastes and demands. Nowadays more and more buyers pay attention to the slightest details and nuances, and the process and shopping tends to be associated with leisure rather than purposeful search for a definite product. That’s why the using of the aroma technologies which can maintain the pleasant environment for the products sales and distribution may appear to be effective.

Aroma marketing is a system of measures using the scents to influence the consumer’s behavior and stimulate his buying activity. The smell in the room has an impact on a buyer’s decision to purchase this or that product boosting the sales rate. It is scientifically proven that every type of the information received by all the sense organs and have the straight and immediate impact on the final determination to get the service or the product.

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Posted by on August 10, 2012 in Business


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