Today the friendly and relaxing atmosphere is essential in the points of sale. The change of the psychological climate has a great impact on the customer’s tastes and demands. Nowadays more and more buyers pay attention to the slightest details and nuances, and the process and shopping tends to be associated with leisure rather than purposeful search for a definite product. That’s why the using of the aroma technologies which can maintain the pleasant environment for the products sales and distribution may appear to be effective.
Aroma marketing is a system of measures using the scents to influence the consumer’s behavior and stimulate his buying activity. The smell in the room has an impact on a buyer’s decision to purchase this or that product boosting the sales rate. It is scientifically proven that every type of the information received by all the sense organs and have the straight and immediate impact on the final determination to get the service or the product.